JMCPlaybook
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The free JMC Playbook

Start a cleaning company like JMC

The exact services, prices, policies and the system I use to get booked through Google. Free.

  • Every service and price, word for word
  • The website and Google Ads setup that books jobs
  • Your first 30 days, step by step

Written by Joe Le — founder of Joe Mobile Clean Ltd, four service lines across London.

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4.9★ from 399 reviews· £2m public liability insured· 20+ services across London· Multi-van and growing

Proof

Real jobs, not stock photos

Every photo is work we've actually done — the results the guide is built on.

Patio before and after
Patio
Driveway before and after
Driveway
Carpet before and after
Carpet
Car machine polish before and after
Machine polish
Armchair before and after
Upholstery
Mattress before and after
Mattress

Inside the guide

A look at a few of the pages

27 pages in total — prices, the website, the Google Ads setup and your first 30 days.

Playbook page — the prices
Every service and price
Playbook page — a website that books jobs
A website that books jobs
Playbook page — Google Ads
Google Ads, the engine
Playbook page — your first 30 days
Your first 30 days

What you'll learn

Everything I'd tell you in the van

The pricesEvery service, how long it takes, what's in and out.
A website that books jobsWhat each page needs to turn a click into a booking.
Google Ads, the engineThe campaign setup and the numbers that actually matter.
Answer in 60 seconds, then closeThe reply and the two-dates trick that win the job.
Running the job properlyThe routine that earns the review, the repeat and the referral.
Your first 30 daysA tick-list in order. Don't skip to ads before the basics.

Who's behind it

I'm Joe. I started by cleaning my mum's car, turned it into a mobile valeting round, then branded vans, then four service lines across London — car valeting, carpets, exterior and home cleaning. The guide is the system I actually use, not theory from a course.

Rather I built it for you?

I build the website and run the Google Ads for cleaning and service businesses — the same way I run JMC. First call's free.

WhatsApp Joe